The resort business is tricky at times, especially when the weather is stubborn. More than usual, it has been chillier and the skies greyer than normal here in Whistler. Since 1986, it hasn’t been so cold. This past July has truly been the nippiest since then.
Visitors have been booking their holidays later than ever before. Sometimes it’s only days or a couple of weeks ahead of their arrival and the weather often plays a big role in where a person wants to holiday. Whether this is the reason for it is hard to say, but the sunshine does play a role, partially at least.
Luckily, regardless of how the weather has been, visitors are still keeping up to pace for the season and even more so it seems. This year shows as being the third best year ever, even if it is only by a small percentage. One huge draw in the recent weeks has been Crankworx and then with the sun unexpectedly shining through last weekend, more visitors were doing some last minute planning. There was a literal buzzing at the resort this past weekend and a great morale booster for the community.
Busier than usual was June, up 20 per cent from last year. Now July and August are at a good pace with the possibility of being better as well. Tourism Whistler never reports on how the weather may impact the community because it’s not something that can be controlled no matter what. While interesting to look at, weather information can’t really help them do any planning. This year was cooler, yet more people are coming due to the fabulous events.
At the end of the summer, there will be data from the completed visitor surveys and the TW can look at all the key reasons visitors came.
This has been one of the busiest of summers with the Whistler Half Marathon, Cranworx and the final part of the BC Bike Race and Warrior Dash. There is still the RBC GranFondo yet to come in September, bringing 7,000 road riders to Whistler. Great weather or not, this has been one fantastic summer to visit Whistler!